World Cup Rights Face Global Price Pushback
With less than forty days remaining before the 2026 World Cup kicks off across the United States, Canada, and Mexico, broadcasters should already be building excitement around football’s biggest tournament. Instead, tension has quietly taken over FIFA headquarters as China and India, the world’s two most populous nations, still have not signed broadcasting agreements. For many fans following international football alongside BD Cricket coverage throughout the year, uncertainty now hangs over whether this once-every-four-years spectacle will even be legally accessible through mainstream television and streaming platforms. In China, the standoff has already dragged on for […]
